This page is a list of questions about the job and the business. Read each one out loud and answer it in your own words on a voice note - don't stop to tidy anything up.
The answers are raw material for the website, so:
- Specifics beat generalities. Names, numbers, dates, venues, prices. "About forty weddings a year" is worth more than "loads of weddings".
- Rambling is fine. If something interesting comes back to you mid-answer, follow it - that's the good stuff getting captured.
- Skip anything that doesn't apply or that you've already covered.
- Correct the site. If a question quotes something the site already says and it's wrong or out of date, say so.
There are 67 questions. It'll take a while, so pause whenever you like and pick it back up.
The work as it stands
- Roughly how many bookings do you do a year, and how does that split between weddings, birthday parties, corporate events, club nights and public events?
- What's the smallest crowd you've played to this year, and the biggest?
- Best guess, how many weddings have you done since going full-time in 2002?
- What's your busiest time of year, and how far in advance are the peak Saturdays booked up?
- Roughly what share of your work comes from repeat customers and word of mouth?
- How many Saturdays a year are you out, on average?
Events and flexibility
- What kinds of events do you get asked for that the website doesn't mention at the moment?
- What's the shortest notice you've ever taken a booking on?
- Would you take a midweek booking, or a Sunday, or an afternoon do?
- Can you cover a full day - ceremony music through to the last song - and what does that involve that an evening booking doesn't?
- Is there any kind of event you'd turn down?
Where you work
- Where are you based, and what's your normal patch - which towns and counties do most of your bookings come from?
- How far will you travel before you say no? What happens past that point - extra cost, or just no?
- Do you charge for travel, and if so, how does it work?
- What's the furthest gig you've ever done?
- Would you take a wedding abroad?
- Which venues do you play most often at the moment, and are you effectively the house DJ anywhere?
- Are you on any venue's recommended supplier lists? Which ones?
- Roughly how many different venues have you worked at over the years?
Music
- What do you actually play most of at the moment - genres, decades, the stuff that reliably fills floors round here?
- What do you love playing that you don't get asked for enough?
- Is there anything you won't play?
- Do you mix live or fade between tracks, and does the average crowd notice the difference?
- What's actually in the booth now - laptop, controllers, vinyl, anything else?
- How do you plan music with a couple before the wedding, and what exactly is the online planning portal?
- How do you handle requests on the night?
- What do you do when someone asks for something that would clear the floor?
- What happens with the first dance if a couple haven't picked one?
- How do you warm up an older crowd differently from a club crowd?
Kit, set-up and the practical side
- What's the standard rig you bring to a wedding - PA, lights, decks, booth?
- The set-up options the site mentions - white booth, star cloth, rustic, classic black - what do they cost as upgrades, and which is most popular?
- How long do you need to set up, and how long to pack down?
- How much floor space do you need?
- What does a venue have to provide, if anything - power, a table, shelter for outdoors?
- What spares and backups do you carry with you?
- What's the biggest rig you can put your hands on, for the big public events?
Pricing and booking
- How do you price a booking - by the hour, by the package, or a flat figure per event?
- Can you give ballparks: an evening wedding reception, a full wedding day, a 21st in a village hall, a corporate Christmas do?
- What pushes a price up or down - travel, finishing time, extra lights, day of the week, time of year?
- What's the deposit, when's the balance due, and how do people pay?
- What are your cancellation terms, both ways round?
- What does a client get in writing when they book with you?
- How far in advance do people typically book, and do last-minute gaps come up?
Trust and the paperwork
- Who's your public liability insurance with, what's the cover, and where can people see the certificate?
- What's the PAT testing arrangement - how often, who does it?
- What's the actual plan if you're ill on the day of a wedding?
- Has kit ever failed mid-gig, and what happened?
- What do venue coordinators ask you for before they'll let you through the door?
- Where do your reviews live at the moment - Google, Facebook, anywhere we can link to?
Career and kudos
- Walk me through the timeline properly: the first decks at nine, going full-time in 2002, the Talk residency in 2003 - what came between and after, with rough years?
- The club list on the site - Sugar Hut, Dukes, Mayhem, Chameleon, Eclipse, Sky Bar, Pop World, Bar Bluu, Chicago's, Unit 7, Moo Moos - which of those were residencies and which were one-offs, and roughly when?
- The radio side - Capital FM Radio Stars, Funky SX, the Radio Essex shows now: show names, times, co-presenters, and where does the 100,000 listeners figure come from?
- The corporate names on the site - ITV, Cineworld, Chiquito, Aberdeen Asset Management - what's the story there, and was that through Mega Inflatables?
- What is Mega Inflatables, and how does it fit with the DJ work?
- The Chelmsford City Racecourse residency - since when, what events, how many a year?
- Billericay Fireworks - how many years have you done it? Same for the other public events like Marsh Farm.
- The Essex Wedding Award finalist in 2020 - what exactly was it, which category, and any other awards or finals worth mentioning?
- Have you ever DJ'd for anyone famous, or shared a stage with anyone a punter would recognise?
- Any press, radio or TV mentions over the years - local paper, BBC, anything?
- What have you done that would impress someone comparing DJs, that isn't anywhere on the site?
Stories
- Best gig you've ever done, and why?
- The toughest crowd you've ever won over - how did you turn it round?
- A first dance or a request that's stuck with you?
- Something funny from a wedding that's printable?
Wrapping up
- What do couples worry about that they never actually ask you?
- What would you want every couple to know before they book a DJ?
- Anything on the website at the moment that's wrong, out of date, or winds you up?